TrueClicks alternative with rules that run daily at a flat price
PpcAutomate is a TrueClicks alternative for advertisers who want routine account work done instead of flagged. TrueClicks audits and monitors Google Ads and Microsoft Ads accounts for about 0.25% of ad spend, and it is free up to $50,000 in monthly spend. PpcAutomate applies negative keyword and bid and budget rules daily inside limits you set, logs every change with a reason and offers one-click undo, from $99 per month or $49 per month billed yearly. Stay with TrueClicks if you are under $50,000 a month and only need audits and monitoring, or if you manage many accounts.
If
- Cost>2x target CPA
- Conversions=0
- Lookback=30 d
- Protected termsskip
Then
TrueClicks alternative compared feature by feature
The honest split is who does the work once a problem is found. TrueClicks is an extra pair of eyes that audits, monitors and tracks KPIs and budgets. PpcAutomate carries out a defined routine without anyone logging in.
| PpcAutomate | TrueClicks | |
|---|---|---|
| Core idea | Authorized rules run daily on Autopilot; Approve mode per rule from Growth | Audits, monitoring, budget and KPI tracking, with automation and an AI assistant |
| Platforms | Google Ads; Microsoft Ads from Growth; Amazon Ads on Agency | Google Ads and Microsoft Ads |
| How price is set | Flat plan price with account and spend limits | About 0.25% of monthly ad spend, by spend tier |
| Entry price | $99/month or $49/month billed yearly | Free up to $50,000 monthly spend |
| Accounts | 1 on Starter, 5 on Growth, 30 on Agency | Unlimited Google Ads and Microsoft Ads accounts |
| Search term negatives | Daily n-gram mining with exact or phrase negatives added in your scope | Checks and alerts you act on |
| Undo and change history | Every applied change logged with a reason and one-click undo | Not confirmed for this comparison |
| Trial | No management trial; free one-time homepage CSV demo | 30-day free trial with unlimited spend |
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Core idea
PpcAutomate
Authorized rules run daily on Autopilot; Approve mode per rule from Growth
TrueClicks
Audits, monitoring, budget and KPI tracking, with automation and an AI assistant
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Platforms
PpcAutomate
Google Ads; Microsoft Ads from Growth; Amazon Ads on Agency
TrueClicks
Google Ads and Microsoft Ads
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How price is set
PpcAutomate
Flat plan price with account and spend limits
TrueClicks
About 0.25% of monthly ad spend, by spend tier
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Entry price
PpcAutomate
$99/month or $49/month billed yearly
TrueClicks
Free up to $50,000 monthly spend
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Accounts
PpcAutomate
1 on Starter, 5 on Growth, 30 on Agency
TrueClicks
Unlimited Google Ads and Microsoft Ads accounts
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Search term negatives
PpcAutomate
Daily n-gram mining with exact or phrase negatives added in your scope
TrueClicks
Checks and alerts you act on
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Undo and change history
PpcAutomate
Every applied change logged with a reason and one-click undo
TrueClicks
Not confirmed for this comparison
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Trial
PpcAutomate
No management trial; free one-time homepage CSV demo
TrueClicks
30-day free trial with unlimited spend
TrueClicks details come from its public pricing page. An unconfirmed row does not prove TrueClicks lacks that control, and a vendor can change plans, so check the page before you buy.
Rules that act, not an alert to read
A good alert still leaves the work on your calendar. Someone has to open the tool, read the finding, decide, and add the negative. On a busy account that happens weekly at best, and every day between reviews you pay for clicks on terms you would already exclude.
PpcAutomate runs the exclusion decision daily. Negative keyword autopilot mines recurring n-grams in your search terms report and adds exact or phrase negatives inside the campaigns you scope. Bid and budget rules adjust within a daily cap on change size, so one bad day of data cannot swing an account. Growth lets you keep a new rule in Approve while a pattern you trust runs on Autopilot.
Read how negative keyword autopilot scopes its exclusions and how bid and budget rules cap each change before you switch anything on.
| Negative keyword | Match type | Cost | |
|---|---|---|---|
| jobsPhrase | Phrase | $1,240.08 | Autopilot |
| salaryPhrase | Phrase | $572.77 | Approve |
| diy drain unclogExact | Exact | $214.30 | Approve |
| trainingPhrase | Phrase | $188.12 | Approve |
TrueClicks pricing next to PpcAutomate plans
TrueClicks charges by monthly ad spend. PpcAutomate charges a flat price per plan within stated account and spend limits. Ad spend is paid to the ad platforms in both cases.
| Plan | Price | Accounts | Monthly ad spend limit | Platforms |
|---|---|---|---|---|
| TrueClicks free plan | $0 | Unlimited | $50,000 | Google, Microsoft |
| TrueClicks $100K tier | $249/month on monthly billing | Unlimited | $100,000, up to $150,000 | Google, Microsoft |
| TrueClicks $200K tier | $349/month on monthly billing | Unlimited | $200,000 | Google, Microsoft |
| PpcAutomate Starter | $99/month or $49/month billed yearly | 1 | $15,000 | Google Ads |
| PpcAutomate Growth | $249/month or $124/month billed yearly | 5 | $75,000 | Google Ads and Microsoft Ads |
| PpcAutomate Agency | $499/month or $249/month billed yearly | 30 | $300,000 | Google Ads, Microsoft Ads, Amazon Ads |
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TrueClicks free plan
Price
$0
Accounts
Unlimited
Monthly ad spend limit
$50,000
Platforms
Google, Microsoft
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TrueClicks $100K tier
Price
$249/month on monthly billing
Accounts
Unlimited
Monthly ad spend limit
$100,000, up to $150,000
Platforms
Google, Microsoft
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TrueClicks $200K tier
Price
$349/month on monthly billing
Accounts
Unlimited
Monthly ad spend limit
$200,000
Platforms
Google, Microsoft
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PpcAutomate Starter
Price
$99/month or $49/month billed yearly
Accounts
1
Monthly ad spend limit
$15,000
Platforms
Google Ads
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PpcAutomate Growth
Price
$249/month or $124/month billed yearly
Accounts
5
Monthly ad spend limit
$75,000
Platforms
Google Ads and Microsoft Ads
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PpcAutomate Agency
Price
$499/month or $249/month billed yearly
Accounts
30
Monthly ad spend limit
$300,000
Platforms
Google Ads, Microsoft Ads, Amazon Ads
A business spending $12,000 a month pays nothing for TrueClicks and $588 a year for PpcAutomate Starter on annual billing, so the question is whether audits alone solve your problem or you want the routine handled. Around $100,000 a month across 5 accounts, TrueClicks costs $249 per month on monthly billing and PpcAutomate Growth costs $124 per month billed yearly. Plan limits are on the pricing page, and our TrueClicks pricing breakdown lists each tier.
The math reverses at scale. An agency with 60 client accounts and $400,000 in monthly spend is better served by a spend-priced tool with unlimited accounts.
Keep TrueClicks if audits are the job
| N-gram | Queries | Cost | Conv. |
|---|---|---|---|
| jobs | 18 | $1,240.08 | 0 |
| salary | 7 | $572.77 | 0 |
| training | 5 | $188.12 | 0 |
| repair | 41 | $3,904 | 37 |
Stay with TrueClicks if your spend is under $50,000 a month and a specialist or owner reads the findings and makes the changes. A free plan with unlimited accounts is a strong offer, and an agency can resell it to clients. It also covers budget and KPI tracking and an AI assistant that PpcAutomate does not try to match.
Consider PpcAutomate if the real job is the same routine every week: excluding junk searches, nudging bids and budgets, watching pacing, and sending a monthly report. That work can run daily without a person, and each change carries a reason and an undo button.
Comparing other tools too? The Adalysis alternative page covers a spend-priced analysis toolkit, the Optmyzr alternative page the toolkit with weekly rules, and the Opteo alternative page the account-priced one.
Turn a TrueClicks finding into a daily rule
Say TrueClicks flags wasted spend on search terms with no conversions and you add the negatives by hand each week. In PpcAutomate the same decision becomes a daily rule with a review period.
- 1 Scope the rule to the non-brand Search campaigns where the pattern applies.
- 2 Match search terms with more than $30 in spend and zero conversions over 30 days, grouped by recurring n-gram.
- 3 Propose phrase negatives and keep the rule in Approve for the first two weeks on Growth.
- 4 Approve only exclusions where the words show irrelevant intent, not just a slow week.
- 5 Switch to Autopilot once the matches look right, and keep TrueClicks monitoring on as a second set of eyes.
- 6 Check the change log for each reason and undo any exclusion that blocked useful traffic.
The thresholds are example settings, not performance promises. Allow for conversion lag before treating zero conversions as proof.
Start with the plan that covers your accounts
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Account structure88
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Match types71
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Conversion tracking92
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Wasted spend46
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Landing pages68
Starter costs $99/month or $49/month billed yearly for 1 Google Ads account, up to $15,000 in monthly spend, and 2 seats. It includes negative keyword autopilot with n-gram mining, bid and budget rules, daily anomaly emails, a monthly report, and the change log with one-click undo.
Growth costs $249/month or $124/month billed yearly for 5 accounts, up to $75,000 in monthly spend, Microsoft Ads, per-rule Approve or Autopilot, target CPA and ROAS pacing, Slack alerts, and a weekly account audit. Agency adds Amazon Ads, 30 accounts, white label reports, and a read-only client view.
Want to see what it would exclude first? The one-time homepage demo reads a Google Ads or Microsoft Ads search terms CSV in your browser and lists the findings. Ongoing management needs a paid plan.
Questions about switching from TrueClicks
PpcAutomate is a TrueClicks alternative for advertisers who want routine account work done instead of reported. It runs negative keyword and bid and budget rules daily inside limits you set, with a logged reason and one-click undo. TrueClicks remains the better fit for audits and monitoring across many accounts, and it is free under $50,000 in monthly spend.
TrueClicks charges about 0.25 percent of monthly ad spend. It is free forever up to $50,000 in monthly spend, then $249 per month for the $100K tier, $349 for $200K, $749 for $1M and $999 for $1.5M on monthly billing. Six-month billing takes 10 percent off and annual billing gives two months free.
Yes, up to $50,000 in monthly ad spend. TrueClicks lists a free plan with that hard limit and a 30-day free trial with unlimited spend. Above $50,000 you pay by spend tier. If your spend is below that and you only need audits and monitoring, TrueClicks costs nothing, which is hard to beat.
Under $50,000 a month in spend, TrueClicks is free and cheaper. Around $100,000 a month it costs $249 per month, the same as PpcAutomate Growth on monthly billing, which covers 5 accounts up to $75,000. The two tools do different jobs, so many teams compare what the money buys, not just the price.
TrueClicks lists PPC automation among its modules, next to auditing, monitoring and budget tracking, and its core strength is catching errors and tracking performance for a specialist. PpcAutomate is built around rules that act daily inside limits you set, with Approve or Autopilot per rule from Growth and a change log with undo.
Yes. A common split is TrueClicks for audits and monitoring and PpcAutomate for the routine exclusions and bid changes. Decide which tool owns which actions so both never edit the same negatives, bids or budgets, and keep new PpcAutomate rules in Approve on Growth or higher until you have checked their first actions.