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PpcAutomate

PPC management for small business owners after hours

PpcAutomate takes recurring PPC management for small business off the evening task list.

Try it with your report

Keep the account moving between your reviews

Service area, 1.5 mi

Bid +15% · CPL $86

Sample account, demo data

An ad account keeps spending while you do other work. Irrelevant queries can collect clicks before you open a report. A campaign can exhaust its budget while another leaves capacity unused. Waiting for a quiet evening means those checks compete with everything else an owner needs to do.

PpcAutomate does the weekly work a PPC agency does, for a flat monthly fee, and shows you every change it makes. It is software that performs recurring account tasks. You still decide what to sell, where to advertise, and what a good inquiry is worth.

Use it to make routine execution consistent. Keep a short review habit for alerts, lead quality, and the monthly report. Automation is most useful when the account has a clear goal and someone who can act when the business context changes.

Start with a target and a small scope

Choose the conversion that matters before setting rules. A completed inquiry or purchase is more useful than a page view when judging whether traffic earns its cost. Check that the conversion records correctly in Google Ads and reflects the action you intend to buy.

Set a monthly advertising allocation and a daily cap on the size of bid and budget changes. The change cap limits how much the software adjusts a setting. It does not promise a fixed daily charge from the ad platform.

  • Start with a campaign whose purpose you understand.
  • Keep exclusions specific to products or services you do not offer.
  • Use a review window that allows conversions time to appear.
  • Assign an email recipient who checks anomaly alerts.

For service-specific decisions, compare the law firm workflow and dental campaign workflow. The guardrails are similar, while the searches that deserve exclusions differ.

Give recurring decisions a clear condition

Use rules that make sense when you read them without an advertising specialist beside you. A useful rule says what it checks, where it applies, and what change it makes. Keep the first set narrow enough that you can explain every action.

  1. 1 When a repeated search phrase asks for a service you do not provide, add the reviewed phrase as a negative in the relevant campaign.
  2. 2 When a specific query keeps spending without conversions over your chosen review window, use an exact negative if its intent is irrelevant to the business.
  3. 3 When eligible keywords exceed your cost per conversion threshold, reduce their bids within the daily cap on change size.
  4. 4 When a campaign spends ahead of the monthly allocation, adjust its budget pacing within the allowed change limit.
  5. 5 When conversions drop unexpectedly, send an email alert so you can check the website and conversion tracking.

Negative keyword autopilot mines recurring word groups from search terms. Exact and phrase negatives serve different purposes, and shared lists keep reviewed exclusions consistent. A broad phrase can block useful searches, so choose its scope carefully. Review how account automation works before enabling your first rules.

Read the changes without reconstructing the account

The change log records applied actions and gives you one-click undo. Review what changed and why before deciding whether to reverse it. Undo restores the changed setting. It cannot recover past ad spend or turn a missed inquiry into a sale.

Starter sends daily anomaly alerts by email for spend spikes, conversion drops, disapproved ads, and budget exhaustion. The monthly report brings account performance and activity into your review. You do not need to remember each adjustment made during the month.

Growth adds per-rule Approve or Autopilot mode, Slack alerts, and weekly account audits. If reviewing every proposed action before it runs is part of your process, choose Growth or higher. Those controls are separate from Starter's included change log and undo.

Pay a flat fee for the account routine

Starter costs $99 per month or $49 per month billed yearly at $588 per year. Yearly billing saves 50 percent. It covers up to $15,000 in monthly spend under management, 1 Google Ads account, and 2 team seats. Ad platform spend remains separate from the software subscription.

Starter includes negative keyword autopilot, bid and budget rules, daily email anomaly alerts, the change log with one-click undo, and monthly reporting. There is no percentage management charge as part of the PpcAutomate subscription.

Growth costs $249 per month or $124 per month billed yearly at $1,488 per year. It adds Microsoft Ads, target CPA and ROAS pacing, per-rule modes, Slack alerts, weekly audits, and the ad copy test monitor. Its limits are up to $75,000 in monthly managed spend, 5 ad accounts, and 5 team seats.

Connect an account you are ready to manage

Review subscription limits and billing, choose the plan that fits your account, and connect it with the permissions needed for your intended actions. Confirm your conversion goal and select the campaigns for the first rules. Avoid changing targets and exclusions at the same time without a clear reason.

If you run a store, the ecommerce workflow explains product-level wasted spend and seasonal ROAS pacing. For an initial look at search term patterns, the homepage offers a free one-time demo. Your uploaded file stays in the browser. Ongoing account management requires a paid subscription.

Keep the business review simple. Check whether inquiries or orders are suitable, whether the budget fits your cash flow, and whether any alert needs attention. The software handles recurring execution against the rules you authorize.

Questions from business owners

Yes, when the account stays within $15,000 in monthly spend under management and you need no more than 2 team seats. Starter includes recurring negatives, bid and budget rules, daily email alerts, the change log, and monthly reporting.

No. Per-rule Approve or Autopilot mode starts on Growth. Starter includes the change log with one-click undo. Choose Growth or higher when reviewing proposed actions before execution is a requirement.

Yes. Your ad platform charges are separate from the PpcAutomate subscription. The subscription pays for software management within your plan limits. It does not include advertising spend or guarantee a particular cost per inquiry.

No. PpcAutomate handles recurring PPC account work through rules. You remain responsible for your offer, website, conversion setup, advertising claims, and response to inquiries. Review business outcomes even when routine account changes run automatically.