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PpcAutomate

PPC management software that does the weekly work

PpcAutomate runs recurring PPC management through rules you can read.

Try it with your report

Remove irrelevant searches with negative keyword autopilot

Search term waste often repeats across queries. PpcAutomate uses n-gram mining to group recurring words and phrases, then evaluates their combined spend and conversion evidence. That reveals patterns a query-by-query review can miss. Minimum data thresholds keep low-volume searches from triggering premature exclusions.

Apply exact negatives when the problem belongs to a specific search. Use phrase negatives when a repeated phrase consistently signals unwanted intent. Shared negative lists carry relevant exclusions across selected campaigns, while protection lists keep brand and converting terms from being blocked.

Negative keyword autopilot is included on every plan. Review Google Ads negative keywords to understand matching, shared lists, and the checks that keep exclusions within the intended scope. The aim is disciplined search term control, with a reason behind each addition.

Try it with your report

Keep bids and budgets aligned with your target

PpcAutomate applies bid and budget rules with a daily cap on change size. Manual bid rules move keyword or ad group bids according to the performance conditions you define. Budget rules keep spending decisions tied to the amount available for the month.

Growth and higher plans add target CPA and ROAS pacing. Define a cost or return target, set the evidence required for action, and keep adjustments within your limits. For Smart Bidding campaigns, rules adjust targets and budgets rather than trying to control auction-time bids.

Read about the PPC optimization tool for bids and budgets for the distinction between bid changes, target changes, and pacing. A daily limit controls the size of an adjustment. It does not guarantee a particular acquisition cost or return.

Send a monthly report without rebuilding it

Monthly reports are included on every plan. They summarize spending, conversions, cost per acquisition, return on ad spend where conversion value is recorded, and the account work completed during the reporting period. A report connects performance with the changes that affect it.

Use PDF for a readable management summary and CSV when you need to inspect the underlying figures. Scheduled email delivery puts the report into the recurring review process. Agency and Enterprise include white label reports with your logo for client reporting.

Explore PPC reporting for report contents and delivery. Owners get a view of budget use. Marketing managers get the detail needed to explain account decisions. Agencies can keep client reporting consistent across the accounts they manage without writing a new summary from scratch each month.

Find structural issues in a weekly account audit

Growth and higher plans include a weekly audit. It checks account structure, match types, conversion tracking, wasted spend, disapproved ads, budget-limited campaigns, and landing page errors. Scores and a fix list turn those checks into a review you can work through.

The score helps you locate areas that need attention. The findings explain the issue and the next action. A tracking problem needs attention before a rule treats missing conversions as evidence of weak traffic. A budget-limited campaign needs a budget decision that considers return and the remaining monthly allowance.

The Google Ads audit explains each check and how findings fit the management workflow. Auditing highlights issues for correction. It does not replace validating the value and accuracy of your business's conversion actions.

Replace custom scripts with readable rules

Use conditions and actions to define recurring account work without writing code. Choose the scope, evidence threshold, lookback period, action, and daily limit where relevant. Growth and higher plans let each rule run in Approve or Autopilot mode. Agency and Enterprise add cross-account templates and bulk changes.

For a concrete rule, consider an ad group using manual bids. When its CPA stays above your target, the review period contains enough data, and conversion delay is accounted for, reduce the bid within the daily change cap. If the threshold is not met, leave the bid unchanged. Log any applied adjustment with its reason.

The Google Ads scripts alternative explains the rule builder, templates, and logging. The same plain language makes it easier for a budget owner and a PPC specialist to review what an automation actually does.

Keep account activity visible across supported platforms

Daily anomaly alerts cover spend spikes, conversion drops, disapproved ads, and budget exhaustion. Every plan includes email alerts. Growth and higher plans add Slack, so the team can see exceptions alongside its regular work.

The change log records applied actions and supports one-click undo. Growth also includes an ad copy test monitor that flags losing responsive search ad assets. It gives you a review signal for creative decisions rather than a promise that any asset produces a particular result.

Starter supports Google Ads. Growth adds Microsoft Ads. Agency and Enterprise add Amazon Ads. Shared management does not make platform settings interchangeable, so rules need the scope and conditions appropriate to the account. Compare pricing and plan limits to match your platforms, spend, accounts, and team seats to a subscription.

Questions about product features

No. PpcAutomate is software that performs recurring PPC account work through readable rules. You choose the business targets, review exceptions, and use the change log to inspect what the software applies.

Starter includes negative keyword autopilot, bid and budget rules, daily anomaly alerts by email, a change log with one-click undo, and monthly reporting. It supports Google Ads within Starter's account and spend limits.

Growth and higher plans include both the weekly account audit and the ad copy test monitor. Growth also adds Microsoft Ads, target CPA and ROAS pacing, Slack alerts, and per-rule mode selection.

Yes. Agency and Enterprise include white label reports with your logo. These plans also include client roles, a read-only client view, cross-account rule templates, and bulk changes for managing client account work.