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PpcAutomate

Google Ads scripts replaced by rules you can read

PpcAutomate replaces custom scripting for recurring PPC management with readable rules.

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Describe the decision instead of maintaining a script

Custom scripts put recurring decisions inside code that someone needs to understand and maintain. A readable rule puts the decision in conditions and actions a PPC manager can inspect directly. The budget owner can understand what authorizes a change without reading the underlying logic of a program.

PpcAutomate focuses that workflow on account management. Define the relevant campaigns or ad groups, select the performance conditions, and set the allowed action. When conditions are met, the software follows the rule. When evidence falls short, it leaves the account unchanged.

This approach suits recurring tasks with clear boundaries. Keep business strategy, conversion quality, and creative judgment in the review process. A rule makes a decision repeatable; it does not remove the need to decide whether the conditions reflect your business goals.

Set the scope and evidence required for action

Start with the entities a rule covers. A search term cleanup rule needs the right campaigns and intent. A bid rule needs a scope that matches the bidding strategy. A budget rule needs a spending limit that reflects the monthly allowance.

Then define the lookback period and minimum data thresholds. Recent clicks can look unproductive before conversions arrive. Set the review period with that delay in mind, and require enough evidence to support the decision.

  • Select the account, campaigns, or ad groups covered by the rule.
  • Choose conditions based on cost, conversions, CPA, ROAS, or pacing as appropriate.
  • Define minimum data requirements before the condition can trigger action.
  • Specify the action and its limits.

The bid and budget controls explain how daily change caps restrict adjustment size and how target pacing works on Growth and higher plans.

Choose actions that fit the campaign and its intent

Negative keyword rules add exact or phrase exclusions and can use shared negative lists. Protection lists keep brand and converting terms from being blocked. Manual bid rules adjust keyword or ad group bids. Budget rules manage spending decisions within the boundaries you define.

For Smart Bidding campaigns, use target and budget adjustments rather than trying to impose manual bids on auction-time bidding. The action must fit the campaign's bidding strategy. An automated decision is only useful when it changes the setting you actually intend to manage.

Review negative keyword automation for matching and protection details. Start with a narrow rule and an explicit reason for action. Broader phrase exclusions and wider campaign scopes require care because they can affect more searches than an isolated exact negative.

Reuse a decision while keeping its settings relevant

Templates give recurring account work a reusable structure. Choose a template for the task, then review its scope, conditions, thresholds, and action for the account in front of you. A condition that makes sense for a high-volume campaign may be unsuitable for one with limited data.

Agency and Enterprise include cross-account rule templates and bulk changes. Use them to maintain a consistent management approach across client work while reviewing the targets and boundaries that belong to each account. Reusing a rule should preserve the logic, not assume every business has the same acquisition cost or conversion delay.

See the full feature overview for the management workflow around the rules. Combine reusable conditions with account-specific business goals, and review changes in the context of the campaign where they apply.

Keep authorization and applied changes visible

Growth and higher plans include Approve or Autopilot mode per rule. Approve holds a proposed action for your review. Autopilot applies qualifying actions within the rule's limits. You can choose a different mode for each rule according to its scope and the evidence behind it.

Every plan includes a change log with one-click undo. Read what changes and why, then reverse a logged action when it needs correction. Undo changes the account setting; it does not recover spend or remove the history of auctions that already occur.

Daily anomaly alerts complement the rule workflow. Email alerts are included on every plan, and Slack alerts are included from Growth. Spend spikes, conversion drops, disapproved ads, and budget exhaustion get attention even when routine rules continue operating within their conditions.

Turn a repeated search pattern into a clear instruction

Consider a service campaign receiving searches about technician jobs. The business sells appointments and does not advertise open positions. A negative keyword rule can describe that recurring cleanup task without code.

  1. 1 Inspect search terms in the selected service campaigns over the chosen review period.
  2. 2 Find the repeated hiring phrase and require the chosen click and spend thresholds.
  3. 3 Require no recorded conversions for the candidate pattern and allow for conversion delay.
  4. 4 Check protection lists, then add an exact negative or propose a suitable phrase negative.

On Growth or higher, keep the broader phrase rule in Approve while reviewing its effect on related searches. Every applied exclusion enters the change log. Use the weekly audit, included from Growth, to review wider structure and tracking issues. Compare pricing and account limits to choose the plan for your rules and platforms.

Questions about rules and scripts

No. The rule builder uses readable conditions and actions. Choose the scope, review period, minimum data requirements, action, and limits appropriate to the task without writing or maintaining a custom script.

Yes. Growth and higher plans include Approve mode per rule. It holds proposed changes for review, while Autopilot applies qualifying changes within the conditions and limits you authorize for that rule.

Yes. Agency and Enterprise include cross-account rule templates and bulk changes. Review each account's scope, targets, thresholds, and conversion delay so the shared logic fits the business where it runs.

Yes. The change log records applied changes and their reasons, with one-click undo. If an action needs correction, review the rule conditions as well as reversing the individual change so future decisions reflect your intent.