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PpcAutomate

PPC for law firms with rules you can inspect

PpcAutomate runs recurring PPC for law firms without an agency retainer.

Try it with your report

Exclude searches outside the work your firm accepts

Legal search traffic includes job seekers, people seeking free legal advice, and people looking for a practice area you do not serve. Those searches can look relevant at the keyword level while producing no suitable inquiries. Recurring search term review keeps that mismatch visible.

Negative keyword autopilot mines repeated word groups, called n-grams, and applies exact or phrase negatives according to your rules. Shared lists keep reviewed exclusions consistent across relevant campaigns. Keep practice-specific exclusions scoped carefully so one department's negative does not block another department's work.

  • Review job seeker terms and legal employment searches.
  • Review free legal advice phrases against the services you actually offer.
  • Exclude wrong practice areas only from campaigns where they are irrelevant.
  • Preserve consultation intent when the firm offers an initial consultation.

For the exclusion mechanics, see negative keyword automation. The dental campaign workflow uses the same distinction between relevant service intent and research traffic.

Use narrow rules for costly decisions

A rule needs a clear condition, an account scope, and a reason the practice can defend. Prefer narrow exclusions where a broad phrase could suppress an otherwise useful query. Allow for the time between a click and a completed intake action.

  1. 1 When search terms repeatedly include attorney job searches, add the reviewed phrase as a negative for client acquisition campaigns.
  2. 2 When a query asks for free legal advice and that service is outside your offering, exclude the exact query or a carefully reviewed phrase.
  3. 3 When a term names a practice area your firm does not handle, exclude it from the relevant acquisition campaign without changing unrelated campaigns.
  4. 4 When eligible keywords exceed the cost per lead target over your chosen review window, reduce their bids within the daily cap on change size.
  5. 5 When a campaign spends ahead of the monthly allocation, adjust budget pacing while keeping essential service campaigns under review.

Growth adds target CPA pacing and Approve or Autopilot mode per rule. A target guides action; it does not guarantee that every lead costs less than that amount. Auction competition and conversion quality still matter.

Measure calls before using them to steer bids

Call conversion tracking needs deliberate setup in the ad platform. Decide which calls count, verify the conversion action, and check that calls and forms do not double count the same inquiry. Keep sensitive client or matter details out of campaign labels and automation notes.

PpcAutomate reads the conversion information supplied by the connected ad account. It does not replace the firm's phone system, intake judgment, or professional obligations. Confirm that the platform records the call conversion you intend to optimize before using cost per lead rules.

On Growth and higher plans, the weekly account audit includes conversion tracking checks. Anomaly alerts flag conversion drops, spend spikes, disapproved ads, and budget exhaustion. Investigate a sudden drop in recorded calls before lowering bids across the practice.

Review sensitive changes and retain an undo record

Growth lets you keep sensitive rules in Approve and enable Autopilot for established routines. Each applied change appears in the change log with one-click undo. A daily cap on change size limits the size of bid and budget adjustments.

The firm remains responsible for advertising claims, professional advertising rules, landing pages, and account access. Automation supports execution; someone at the firm still owns the business decisions. If an outside specialist advises the practice, define who approves targets and who edits campaigns.

For owner-operated accounts, see the small business workflow. Practices with broader access and procurement needs can review Enterprise controls, including SSO SAML and audit log export.

Replace recurring account work with a flat subscription

Starter costs $99 per month or $49 per month billed yearly at $588 per year. It covers Google Ads, 1 ad account, up to $15,000 in monthly managed spend, and 2 team seats. It includes negative keyword autopilot, bid and budget rules, daily email anomaly alerts, the change log, and monthly reporting.

Growth costs $249 per month or $124 per month billed yearly at $1,488 per year. It covers up to $75,000 in monthly managed spend, 5 ad accounts, and 5 team seats. Growth adds Microsoft Ads, target CPA and ROAS pacing, per-rule modes, Slack alerts, weekly audits, and the ad copy test monitor.

Yearly billing saves 50 percent. Ad spend remains separate, and no agency retainer is part of the software subscription. Compare plan coverage and billing, then connect the account and review your conversion definitions before enabling rules.

Questions about legal account management

No. PpcAutomate is autonomous PPC management software. It performs recurring account work through rules you authorize. Your firm remains responsible for practice positioning, advertising compliance, landing pages, and the quality of its intake process.

No. Rules work toward your cost per lead target without guaranteeing the price or quality of each inquiry. Growth includes target CPA pacing. Reliable conversion tracking and a realistic target are necessary for useful decisions.

No. Use call conversion tracking configured in your ad platform. PpcAutomate uses the reported conversion information for rules and reporting. Confirm the call conversion action and its qualification criteria before optimizing around it.

Yes, on Growth and higher plans. Approve mode lets you review proposed actions per rule. Enable Autopilot for authorized routines. Applied changes appear in the change log with one-click undo, which does not reverse past ad charges.