PPC agency work done by software for a flat fee
PpcAutomate does the weekly work a PPC agency does, for a flat monthly fee, and shows you every change it makes. It is autonomous PPC management software, not an agency. It handles recurring search term reviews, negative keywords, bid and budget rules, alerts, and reporting. You keep responsibility for the offer, creative direction, and business targets while the software carries out the account routine.
- 20%
- $6,000
- 10%
- $3,000
- Growth
- $249
- Growth, yearly
- $124
Put recurring account management on a schedule
An account needs attention between strategy meetings. Irrelevant queries collect clicks. Bids drift away from the economics of a sale. Campaigns spend their budgets too quickly or leave useful capacity untouched. A monthly presentation does not perform those daily checks.
PpcAutomate mines search terms for recurring word patterns, adds exact or phrase negatives, and maintains shared negative lists. Bid and budget rules act within a daily cap on change size. Daily email alerts flag spend spikes, conversion drops, disapproved ads, and budget exhaustion.
Monthly reporting connects activity with results. Growth and higher plans add a weekly account audit and an ad copy test monitor. Review the daily Google Ads management routine to see how those tasks fit together before choosing which work to automate.
- 9:12 AM Added phrase negative "jobs"N-gram negatives Undo
- 9:12 AM Added phrase negative "salary"N-gram negatives Undo
- 8:40 AM Daily budget $640 to $576Budget pacing Undo
- 8:05 AM Bid -15% on "cheap ac repair"Bid down Approve
Compare management fees at your current spend
Agencies typically charge 10 to 20 percent of ad spend or $1,000 or more per month. The table calculates the percentage model at the stated spend levels. These are fee calculations, not agency quotes or forecasts of advertising performance. A fixed retainer can produce a different comparison.
| Monthly ad spend | Fee at 10 percent | Fee at 20 percent | Eligible software plan | Monthly subscription | Monthly equivalent billed yearly |
|---|---|---|---|---|---|
| $10,000 | $1,000 | $2,000 | Starter | $99 | $49 |
| $30,000 | $3,000 | $6,000 | Growth | $249 | $124 |
| $75,000 | $7,500 | $15,000 | Growth | $249 | $124 |
The plan choices assume Google Ads accounts within each account limit. Starter covers 1 ad account and up to $15,000 in monthly spend. Growth covers 5 ad accounts and up to $75,000. Platform needs or additional accounts can require a higher plan even when spend fits a lower tier.
Ad spend remains separate from your subscription. A lower management fee does not establish a lower CPA or a higher ROAS. Compare the scope of work as carefully as the invoice.
Match the provider to the work you need
The useful comparison is who owns each recurring decision. An agency can take broad responsibility across strategy and execution. A freelancer can provide specialist judgment. An in-house specialist brings direct business context. Software carries out the repeatable actions you authorize.
| Option | Typical responsibility | What you still need to assign |
|---|---|---|
| Agency | Strategy and agreed account services | Business goals and agency oversight |
| Freelancer | Defined specialist work | Coverage and work outside the contract |
| In-house specialist | Account decisions with business context | Hiring, support, and creative resources |
| Recommendation tools | Findings for an operator to assess | Review and execution ownership |
| PpcAutomate | Recurring management through authorized rules | Strategy, creative direction, and landing pages |
Choose based on the bottleneck. If missed search term reviews are the problem, execution matters. If the offer does not convert, more account automation does not solve the underlying issue.
Keep people responsible for creative strategy and landing pages
| N-gram | Queries | Cost | Conv. |
|---|---|---|---|
| jobs | 18 | $1,240.08 | 0 |
| salary | 7 | $572.77 | 0 |
| training | 5 | $188.12 | 0 |
| repair | 41 | $3,904 | 37 |
An agency remains useful when the difficult work is deciding what to say, who to reach, or how to turn interest into a sale. Creative strategy requires judgment about positioning and customer needs. Landing page work requires design, writing, testing, and an understanding of the sales process.
PpcAutomate does not replace those disciplines. Its ad copy test monitor, included from Growth, flags losing responsive search ad assets. A person still decides what new message to write. A weekly audit can identify conversion tracking concerns, but someone owns the business definition of a qualified conversion.
- Keep creative direction with someone who understands your market.
- Assign landing page development and testing explicitly.
- Review lead quality or order economics alongside platform conversions.
The right handoff leaves fewer recurring account tasks dependent on someone's calendar without leaving strategy unowned.
Keep your agency when its judgment earns its place
Use PpcAutomate alongside an agency when you value its strategy, creative work, or landing page expertise and want a consistent execution process. Agree on who sets targets, approves exclusions, and changes budgets. Avoid giving separate operators overlapping authority over the same rule scope.
Growth and higher plans offer Approve or Autopilot mode per rule. Keep sensitive rules in Approve while the agency reviews proposed actions. Authorize Autopilot for established routines with clear conditions. Every applied change has a reason in the change log and one-click undo.
For agencies managing several accounts, the agency workflow adds client roles, a read-only client view, cross-account templates, bulk changes, and white label reports on Agency. The subscription supplements the agency relationship when that division of work makes sense.
If
- CPA>2x target
- Conversions>=1
- Bid strategy=Manual CPC
- Lookback=30 d
Then
Pay for the coverage your accounts require
-
Account structure88
-
Match types71
-
Conversion tracking92
-
Wasted spend46
-
Landing pages68
Starter costs $99 per month or $49 per month billed yearly at $588 per year, with 2 team seats. Growth costs $249 per month or $124 per month billed yearly at $1,488 per year, with 5 team seats. Growth adds Microsoft Ads, target CPA and ROAS pacing, Slack alerts, and per-rule modes.
Agency costs $499 per month or $249 per month billed yearly at $2,988 per year. It covers up to $300,000 in monthly spend, 30 ad accounts, and 25 team seats, and adds Amazon Ads. Enterprise starts at $1,499 per month or $749 per month billed yearly, with unlimited spend and accounts. Yearly billing saves 50 percent.
Compare subscription features and limits. For an initial look at search term patterns, use the free one-time homepage demo with your Google Ads or Microsoft Ads CSV. Processing happens in your browser. Ongoing account management requires a subscription.
Questions about replacing agency routine
No. PpcAutomate is software that performs recurring PPC account management through rules. It handles negative keywords, bid and budget actions, alerts, and reporting. Creative strategy, landing pages, and broader business decisions remain human responsibilities.
Yes. You can keep your agency for strategic work and use PpcAutomate for recurring execution. Agree on account ownership and rule scopes. Growth and higher plans include Approve mode so an operator can review proposed changes before they run.
No. The table compares arithmetic management fees with subscription prices. It does not predict account performance, include ad spend, or establish an agency's actual quote. Compare services and account requirements before choosing a plan.
Yes. The change log includes one-click undo for applied changes. Each entry explains the action and its reason. Undo reverses the account change; it does not recover money already spent or reverse past auctions.