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PpcAutomate

Ecommerce PPC management for Search and Shopping

PpcAutomate runs recurring ecommerce PPC management for Search and Shopping through rules tied to your targets.

Try it with your report

Give every rule a revenue target it can use

Metro area, 30 d

ROAS 412% · target 400%

Sample account, demo data

An order is not automatically a profitable order. A store with different product margins needs targets that reflect those differences. Start by checking conversion values, currency, and which purchase actions count in the ad account. Duplicate purchases or missing values give any automated system the wrong instructions.

Use target ROAS as an operating goal, then compare it with the economics of the products being advertised. PpcAutomate moves eligible bids and budgets toward the targets you set. It does not guarantee profitability or decide your required margin for you.

Keep brand Search separate from broader acquisition when setting targets. A strong result from existing demand can hide weak prospecting. Clear campaign scope makes both the rule and its monthly report easier to interpret.

Find waste at the query and product level

Search terms reveal intent. Product-level performance shows where Shopping spend concentrates. Review both before deciding that a campaign simply needs a lower budget. An irrelevant query and a relevant product with delayed purchases require different responses.

Negative keyword autopilot mines recurring word groups from search terms and adds exact or phrase negatives according to the rule. Shared lists keep reviewed exclusions consistent across relevant campaigns. Check that a phrase does not also describe a product you sell.

Performance Max reporting keeps that campaign activity visible in your review. Treat reported results as evidence to assess alongside Search and Shopping. Reporting visibility does not imply that every Performance Max control or placement is editable through a rule.

  • Review product-level wasted spend before broad campaign reductions.
  • Check purchase conversion values before tightening ROAS targets.
  • Separate irrelevant searches from relevant traffic still awaiting conversions.

For the wider account routine, review Google Ads management. Teams serving several stores can use the agency workflow to organize account access and reporting.

Turn merchandising decisions into clear conditions

Choose conditions that fit the buying cycle and the data available. A high-consideration product needs time for purchases to appear. A product with weak economics needs a different response from an account with broken tracking.

  1. 1 When a repeated search phrase describes a product category the store does not sell, add the reviewed phrase as a negative in the relevant campaigns.
  2. 2 When an eligible product group spends without purchases over your chosen review window, flag its wasted spend and reduce its eligible bid within the daily change limit.
  3. 3 When reported ROAS falls below the target after allowing for conversion delay, reduce eligible bids gradually rather than resetting the whole account.
  4. 4 When spend runs ahead of the month's allocation, adjust budget pacing within the daily cap on change size.
  5. 5 When conversion reporting drops unexpectedly, send an alert and inspect tracking before treating every product as a poor performer.

For campaigns using Smart Bidding, respect the platform's bidding controls. Use budget rules and monitoring where direct bid editing is inappropriate. Avoid having competing systems adjust the same setting in response to the same signal.

Pace peak season without losing the monthly limit

Peak season creates pressure in both directions. Cutting budgets too aggressively can restrict useful demand. Raising them because clicks increase can spend the allocation before the strongest shopping days arrive. Set the seasonal allocation and targets before enabling the rules that pace it.

Growth includes target CPA and ROAS pacing. Budget rules work within a daily cap on change size, while alerts flag spend spikes and budget exhaustion. A daily adjustment limit controls the size of software changes; it does not guarantee a fixed daily ad platform charge.

Compare pacing with promotional timing, conversion delay, and available inventory during your review. You own those business inputs. The software handles the recurring account checks against the targets and budgets you authorize.

Keep the reason for every change in view

Growth offers Approve or Autopilot mode per rule. Keep sensitive seasonal budget decisions in Approve while established query exclusions run on Autopilot. Every applied change appears in the change log and supports one-click undo.

Monthly reporting lets you review spend, conversions, and account activity together. Growth also includes weekly account audits, the ad copy test monitor, and email and Slack anomaly alerts. Review a conversion drop as a possible tracking problem before assuming product demand has changed.

The Enterprise plan adds SSO SAML, audit log export, and unlimited spend and accounts for larger teams. For a lean operation managing its own campaigns, the small business workflow explains simpler daily guardrails.

Choose coverage for your channels and spend

Growth costs $249 per month or $124 per month billed yearly at $1,488 per year. Yearly billing saves 50 percent. It includes up to $75,000 in monthly spend under management, 5 ad accounts, and 5 team seats across Google Ads and Microsoft Ads. Ad spend is billed separately by the platforms.

Choose Agency when you need Amazon Ads, up to 30 ad accounts, and up to $300,000 in monthly managed spend. Agency costs $499 per month or $249 per month billed yearly at $2,988 per year. Check all subscription limits before connecting your accounts.

Connect the account, confirm purchase tracking, and set the target for each campaign scope. Review proposed changes in Approve mode, then enable Autopilot for the routines you authorize. Keep someone responsible for margins and merchandising decisions.

Questions about ecommerce account management

Yes. PpcAutomate supports recurring Search and Shopping management through negative keywords, eligible bid and budget rules, alerts, and reporting. Set targets and campaign scope around the products you sell. Growth includes target ROAS pacing.

No. Performance Max reporting provides visibility for account review. Available actions depend on the campaign type and platform controls. Use supported budget rules and monitoring without assuming that every placement or bidding setting is directly editable.

Yes, with Agency or Enterprise. Amazon Ads starts on Agency, which includes 30 ad accounts and up to $300,000 in monthly managed spend. Growth supports Google Ads and Microsoft Ads, without Amazon Ads.

No. A ROAS target guides the rules but does not guarantee revenue or profit. Results depend on conversion values, margins, demand, and campaign performance. Review tracking and allow for conversion delay before changing targets or exclusions.