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PpcAutomate

White label PPC with your brand and your rules

PpcAutomate gives agencies white label PPC reporting and autonomous account management in the same subscription.

Try it with your report

Make recurring work consistent across accounts

Client account, 1.3 mi

CPA $64 · target $70

Sample account, demo data

A busy agency needs a repeatable operating process. Search terms need reviewing even when a specialist is preparing a strategy presentation. Budget exhaustion needs attention before the next reporting cycle. A campaign with disapproved ads needs an owner who sees the alert.

PpcAutomate does the weekly work a PPC agency does, for a flat monthly fee, and shows you every change it makes. For agencies, that means an execution layer for the team. It is software your specialists operate, with responsibilities and limits they define.

Use cross-account rule templates to reuse a sound approach without copying each client's targets. Bulk changes reduce repeated account work. Review the scope before applying a template so a retailer's revenue target never becomes a law firm's lead target.

Put your logo on the report and define client access

Agency includes monthly white label reports with your logo, client roles, and a read-only client view. Clients can review account information without receiving authority to edit the rules that run their campaigns. Your team retains responsibility for interpreting results and explaining its decisions.

A useful monthly report connects spend, conversions, and management activity. The change log gives your specialists the supporting detail when a client asks why a negative keyword appeared or a budget moved. Review changes alongside outcomes rather than presenting automation activity as proof of better performance.

  • Use client roles to separate client access from operator responsibilities.
  • Use the read-only client view for visibility without editing access.
  • Use branded reporting for the monthly account review.

For the reporting workflow, see monthly PPC reporting. White label reporting applies your logo to reports; it does not turn the software into an outsourced agency service.

Reuse the method and keep each client's economics

Start with rules that a specialist can explain in plain language. Templates standardize the decision process. Account targets, exclusions, and campaign scope still need a review before a template becomes active.

  1. 1 For a legal account, flag repeated job seeker phrases for exact or phrase negatives when they do not describe a service the firm sells.
  2. 2 For a store, reduce eligible bids when reported ROAS stays below that account's target after allowing for conversion delay.
  3. 3 For a local service campaign, adjust budget pacing when spending runs ahead of the agreed monthly allocation, within the daily cap on change size.
  4. 4 For an account with a sudden conversion drop, send an alert for investigation before making broad changes that assume demand has disappeared.

Negative keyword autopilot mines recurring word groups, called n-grams, from search terms. Shared lists carry reviewed exclusions across relevant campaigns. Exact negatives keep narrow exclusions narrow. Phrase negatives need more care because they can block useful queries containing the same words.

See the different context for law firm campaigns and ecommerce campaigns before sharing a rule across verticals. Reusable logic still needs a business owner.

Choose who approves each kind of change

Agency includes Approve or Autopilot mode per rule. Put sensitive budget rules in Approve so a specialist reviews proposed actions. Enable Autopilot for established routines with clear conditions. A daily cap on change size limits the size of bid and budget adjustments.

Every applied change appears in the change log with one-click undo. Undo reverses the account change. It does not recover past ad spend or reverse an auction. This distinction matters when explaining the controls to clients.

Email and Slack alerts cover spend spikes, conversion drops, disapproved ads, and budget exhaustion. The weekly account audit checks recurring account issues, and the ad copy test monitor flags losing assets for review. Someone on your team still owns creative decisions and conversion tracking quality.

Cover the portfolio with the Agency plan

Agency costs $499 per month or $249 per month billed yearly at $2,988 per year. Yearly billing saves 50 percent. The plan covers up to $300,000 in monthly ad spend under management, 30 ad accounts, and 25 team seats with client roles. Ad platform charges remain separate from the subscription.

Agency includes Google Ads, Microsoft Ads, and Amazon Ads. It adds white label reports, the read-only client view, cross-account rule templates, and bulk changes to the Growth feature set. A portfolio can reach its account or seat limit before it reaches its spend limit, so check each limit when choosing coverage.

Compare plan features and billing. For unlimited spend, accounts, and seats with SSO SAML and procurement support, review Enterprise account controls.

Establish ownership before enabling automation

Connect the accounts your agency is authorized to manage. Assign specialists to review targets and conversion definitions. Choose the campaigns each template covers, and identify who responds to alerts. Keep client reporting access separate from operator access.

Review the first proposed actions in Approve mode. Check whether the exclusions match the client's services and whether the bid rules respect the account's bidding strategy. Enable Autopilot where the rule and its scope have an accountable owner. That process lets specialists concentrate on judgment while recurring execution follows a documented standard.

Questions about agency account management

No. PpcAutomate is software your agency uses to automate recurring account work. Your team owns strategy, client communication, creative decisions, and the rules it approves or enables. Agency includes monthly white label reports with your logo.

Agency includes 30 ad accounts with up to $300,000 in monthly spend under management and 25 team seats. All limits apply together. The plan supports Google Ads, Microsoft Ads, and Amazon Ads.

Yes. Agency includes client roles and a read-only client view. Use these controls to give clients visibility while keeping editing responsibilities with your operators. White label reports also support your monthly review process.

Yes. Cross-account rule templates let you reuse the approach while reviewing each account's scope and targets. Use Approve mode for sensitive actions and enable Autopilot only for rules your team authorizes. Applied changes remain visible in the change log.