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PpcAutomate

PPC for dentists focused on relevant appointment requests

PpcAutomate handles recurring PPC for dentists through negative keywords, bid and budget rules, alerts, and monthly reporting.

Try it with your report

Keep your service area and treatment intent clear

Clinic radius, 1.1 mi

Bid 0% · CPA $118

Sample account, demo data

Set the local radius and location options in the ad platform around the area your practice can reasonably serve. Review whether the campaign targets people in that area or also people showing interest in it. Location settings affect the traffic you buy before a negative keyword rule ever runs.

Separate implant, Invisalign, and emergency service terms when their economics or appointment needs differ. An emergency inquiry needs an appropriate response path. An implant consultation can involve a longer decision process. A shared target can hide those differences.

PpcAutomate applies rules to the campaign scope you choose. It does not decide your clinical offering or automatically expand your local radius. Clear service boundaries make search term exclusions and budget decisions easier to review.

Remove research traffic without blocking suitable patients

Dental campaigns can attract job searches, school research, bargain hunting, and insurance-only terms that do not fit the practice. Review the full search phrase before excluding a word. Someone comparing treatment costs can still be a suitable patient even when the query includes price language.

Negative keyword autopilot finds recurring word groups in search terms and adds exact or phrase negatives according to your rules. Shared lists keep reviewed exclusions consistent across relevant campaigns. Use narrow match choices when a word has both useful and irrelevant meanings.

  • Review jobs and career searches for exclusion from patient campaigns.
  • Review school and training terms that describe education rather than care.
  • Review cheap treatment phrases against the services and positioning you offer.
  • Exclude insurance-only terms only when they are outside your accepted services or coverage.

The law firm workflow follows a similar approach to expensive service queries. For the matching mechanics, review negative keyword automation.

Make each rule specific to the service campaign

Start with a condition the practice can understand. Choose the review window around booking delay and available conversion data. A campaign with missing booking events needs a tracking review before it needs a broad bid reduction.

  1. 1 When a repeated phrase describes dental assistant jobs, add a reviewed phrase negative to patient acquisition campaigns.
  2. 2 When a search asks for dental school admission, exclude the exact query or the relevant education phrase without blocking treatment searches.
  3. 3 When insurance-only searches describe coverage the practice does not accept, exclude the reviewed terms from the affected service campaign.
  4. 4 When eligible implant keywords exceed the booking cost target after allowing for conversion delay, reduce their bids within the daily change limit.
  5. 5 When an emergency campaign runs ahead of its monthly allocation, adjust budget pacing and alert the person responsible for the account.

Keep Invisalign exclusions separate from implant exclusions when they reflect different services. A phrase useful in one campaign can block a relevant inquiry in another. Approve mode on Growth and higher plans gives an operator a review step for these decisions.

Count appointment actions that represent real intent

Define booking conversions before asking a rule to optimize for them. A completed appointment request, a confirmed booking event, and a general page visit represent different levels of intent. Decide which action is the primary goal in the ad account and check that it records correctly.

If calls lead to bookings, configure the appropriate call conversion action in the ad platform. PpcAutomate uses reported conversion information; it does not replace scheduling software or determine whether someone attends an appointment. Keep patient details out of campaign names and rule notes.

Growth includes a weekly account audit with conversion tracking checks. Anomaly alerts flag conversion drops, spend spikes, disapproved ads, and budget exhaustion. A sudden drop in booking events deserves investigation before the whole account receives lower bids.

Give routine work limits and an accountable owner

Bid and budget rules operate within a daily cap on change size. Growth adds Approve or Autopilot mode per rule. Keep sensitive treatment and budget decisions in Approve, then authorize Autopilot for recurring exclusions with clear scope.

The change log records applied changes and includes one-click undo. Review the reason for a change alongside its account context. Undo restores the changed setting; it does not recover money already spent or make a past inquiry relevant.

Assign someone to respond to alerts and check booking quality with the front desk. For a practice owner managing campaigns after hours, see the small business workflow. An external specialist managing several practices can use the agency workflow for client access and branded reporting.

Choose a plan around account coverage

Starter costs $99 per month or $49 per month billed yearly at $588 per year. It includes Google Ads, 1 ad account, up to $15,000 in monthly spend under management, and 2 team seats. Negative keyword autopilot, bid and budget rules, daily email alerts, the change log, and monthly reporting are included.

Growth costs $249 per month or $124 per month billed yearly at $1,488 per year. It includes Google Ads and Microsoft Ads, up to $75,000 in monthly managed spend, 5 ad accounts, and 5 team seats. Growth adds target CPA and ROAS pacing, per-rule modes, Slack alerts, weekly audits, and the ad copy test monitor.

Yearly billing saves 50 percent. Platform ad spend is separate from the subscription. Review pricing and plan limits, verify your booking conversion, and set the first rules around the services you actually provide.

Questions about dental account management

No. Set and review the radius and location options in the ad platform. PpcAutomate runs recurring rules within the campaign scope you choose. The practice remains responsible for deciding which locations it serves.

Yes. Use separate campaign scopes and targets where the services have different economics. Keep exclusions relevant to each service. Rules use the conversion information and account settings available for the selected scope.

No. Review the complete query and your practice's offering before excluding it. Price research can still lead to a relevant appointment. Use an exact negative when excluding a broader phrase risks blocking suitable treatment searches.

No. PpcAutomate works toward the targets you set without guaranteeing bookings or attendance. Accurate booking conversions, suitable landing pages, local targeting, and the practice's response process all affect results. Review lead quality alongside reported conversion counts.