Skip to content
PpcAutomate

Amazon PPC software for a controlled Sponsored Products routine

PpcAutomate brings Amazon Ads into the same recurring management process as your Google Ads and Microsoft Ads accounts.

Try it with your report

Give automatic campaigns a defined discovery role

Automatic Sponsored Products campaigns expose products to queries you do not select individually. Their value is discovery, but discovery still needs review. Without a routine, useful search terms stay buried in reports while irrelevant queries continue to collect clicks.

PpcAutomate uses search term evidence to identify candidates for manual targeting. Define what makes a term eligible before moving it into a manual campaign. Consider relevance, recorded sales, advertising cost, and the time required for attribution to settle.

  • Keep the product's purpose and buyer intent in view.
  • Review attributed sales alongside spend before harvesting a term.
  • Give the receiving manual campaign a clear targeting role.
  • Set bids according to the economics of that product.

The goal is a repeatable path from discovery to controlled targeting. A term earns a different management role because the evidence supports it, not simply because it appears in an automatic campaign.

Move useful search terms from auto to manual

Search term harvesting turns observed queries into explicit manual keyword targets. PpcAutomate carries out qualifying transfers under your rules so the operator does not need to repeat the same report review and campaign edits by hand. Keep the destination campaign and match type aligned with the intent you want to manage.

StepManagement actionDecision to review
Discover Review automatic campaign search terms Is the query relevant to the product?
Qualify Evaluate sales and cost evidence Is attribution mature enough to act?
Harvest Add a qualifying term to manual targeting Does the destination and match type fit?
Refine Review source exclusions and manual bids Is traffic routing intentional?
Reassess Monitor performance after the change Does the term still fit the ACoS target?

Adding a manual target does not automatically make an automatic campaign redundant. Review the source campaign's role before authorizing a negative that changes where the query can match.

Separate irrelevant traffic from traffic you want to route

Negative keywords serve different purposes. Some exclude intent that does not fit the product. Others help direct a harvested query away from an automatic campaign after manual targeting takes responsibility for it. Keep those decisions separate when defining rules.

PpcAutomate supports exact and phrase negative actions. An exact negative offers narrower query control. A phrase negative affects a broader pattern and deserves careful relevance review. Do not apply a broad exclusion merely because a short reporting window contains no attributed sale.

Check what each negative does to the discovery process. Blocking irrelevant intent can make sense while keeping related queries eligible for exploration. A person still judges whether the product actually satisfies the query. Software provides consistent execution of that decision through explicit conditions and a record of the resulting changes.

Set an ACoS target that reflects product economics

Advertising cost of sales, or ACoS, is advertising spend divided by attributed advertising sales, expressed as a percentage. A useful target comes from the product's economics. Margin, fees, returns, and the purpose of the campaign affect what level of advertising cost the business can support.

Use your ACoS target to define the conditions for Sponsored Products bid decisions. A rule can reduce exposure when cost stays above the authorized target, or support a qualifying term when the evidence fits your criteria. Daily caps limit the size of bid and budget changes.

Budget pacing keeps the monthly allowance in view. A campaign with room to spend does not automatically deserve a larger budget. Review attribution delay and product availability alongside recorded returns before changing allocation. PpcAutomate manages advertising instructions; your team manages inventory and listing readiness.

Review the rule and the reason for each change

Agency includes Approve or Autopilot mode per rule. Keep a harvesting or budget rule in Approve when you want to inspect proposed actions. Use Autopilot for established routines whose scope, conditions, and limits you authorize. A rule's name should make the business decision understandable to the next person reviewing it.

Every applied change appears in the change log with its reason and one-click undo. Reversing an account change does not reverse past auctions or recover advertising spend. Review the log alongside attributed results rather than judging a change only by the following day's sales.

The readable automation approach explains how rule proposals connect with execution. Agency also includes email and Slack anomaly alerts, monthly reporting, and white label reporting for teams that deliver account reviews under their own brand.

Choose Agency for Amazon Ads coverage

Agency costs $499 per month or $249 per month billed yearly at $2,988 per year. Yearly billing saves 50 percent. It covers up to $300,000 in monthly spend, 30 ad accounts, and 25 team seats across Google Ads, Microsoft Ads, and Amazon Ads. Client roles, a read-only client view, cross-account rule templates, and bulk changes support shared account operations.

Enterprise includes Amazon Ads with unlimited spend and accounts, starting at $1,499 per month or $749 per month billed yearly. It adds SSO SAML, audit log export, priority support with a named contact, invoicing and purchase orders, a DPA, and a dedicated onboarding playbook.

Review subscription coverage and the agency operating workflow. If you also advertise on Google Ads or Microsoft Ads, the free one-time homepage report demo processes those search terms CSV files in your browser. That report demo supports Google Ads and Microsoft Ads exports. Amazon account management requires Agency or higher.

Try it with your report

Questions about Amazon account automation

Agency and Enterprise include Amazon Ads. Agency covers up to $300,000 in monthly spend, 30 ad accounts, and 25 team seats. Starter and Growth do not include Amazon Ads management.

Search term harvesting moves qualifying queries from automatic campaign discovery into manual keyword targeting. PpcAutomate uses the conditions you authorize to carry out that routine. Review relevance, attributed results, destination scope, and match type before authorizing transfers.

No. An ACoS target guides advertising rules without guaranteeing results. Product economics, conversion quality, attribution delay, competition, listings, and availability all affect performance. Review those factors when setting targets and interpreting changes.

No. The free one-time homepage demo accepts Google Ads and Microsoft Ads search terms CSV files. Amazon Ads management is part of Agency and Enterprise subscriptions. Use those plans for the connected Sponsored Products management routine.